PAST EXPERIENCE
What I’ve Done
June 2021-present
AKQA
CX STRATEGY DIRECTOR
NEW YORK, NY
Designed CX strategy for the US enterprise, including CX Experience Principles, Target Archetypes, and measurement framework
Led cross-functional team of UX, analytics, and creatives
Identified key solution territories across the end-to-end journey
Led prioritization efforts with analytics team to focus CX efforts on the areas of highest business impact and customer need
Established collaborative relationship with multi-disciplinary client team, working to solicit valuable input and build consensus
June 2019 – March 2021
TWISTHINK
DESIGN STRATEGIST
HOLLAND, MI
Uncovered deep consumer understanding by designing and conducting qualitative interviews and UX testing
Created Journey Maps and Affinity Maps to visualize learnings and inspire areas for innovation
Crafted Human Centered Design Briefs and set design priorities based on synthesis of business and consumer needs
Regularly employed compelling storytelling and narrative design to convey key concepts and generate excitement
October 2011 - July 2018
SPARK FOUNDRY
ASSOCIATE DIRECTOR
CHICAGO, IL
Associate Director, Consumer Insights, Miller Coors 2017-2018, Chicago, IL
Led targeting evaluation project across the entire MillerCoors brand portfolio
Created and led primary media strategy development for the Coors family of brands
Designed and led cross-department ideation workshops
Developed strategic scorecard to evaluate and improve work-shopped ideas
Associate Director, Research and Human Experience, Multiple Clients 2013-2017, Chicago, IL
Led several proprietary research projects from project design to final presentation (Customer Segmentation, Occasion-Based Segmentation, Consumer Journey).
Hand-selected to join small team that crafted Sparks’ global process & framework, using Design Thinking approach.
Co-Created and delivered two company-wide trainings across U.S. offices, delivered to all staff levels, including senior leadership
Manager, Research, Multiple Clients 2011-2013, Chicago, IL
Utilized primary and secondary research to uncover insights and create strategy.
2010-2011
TRENDSIGHT GROUP
MARKETING STRATEGIST
CHICAGO, IL
Developed and implemented 2010-2011 integrated marketing plan; created positioning statement, solidified business objectives and identified potential targets.
2006 – 2009
ACCENTURE
ANALYST
CHICAGO, IL
Managed key accounts and handled client requests such as negotiating plan and budget changes, providing marketplace information, and conducting cost analyses.
1998 – 2006
PRIOR EXPERIENCE
Eight years in the relocation industry, including six years living abroad
2004 – 2006: Global Relocation consultant (PWC: 2004; Paragon Relocation: 2005 – 2006)
1998 – 2003: Lived and worked in Cologne, Germany (1998 – 2002) and Barcelona, Spain (2003) as a Marketing Manager and Client Services Associate in the relocation industry.